JEMBER CIGARS印尼雪茄包装设计 [25P]

JEMBER CIGARS packaging

JEMBER CIGARS印尼雪茄包装设计 [25P].jpg

NKF project for

Indonesia is one of the world’s biggest producers of quality tobacco. Unfortunately Indonesia is not well known for its cigars compared to the market leaders - Cuba and the Dominican Republic. A free-falling economy since the autumn of 1997 has made life very difficult for the 5 million inhabitants of the tobacco city Jember and the 220 million citizens of Indonesia, the world's fourth most populous nation.

The development of this product is meant to support the people in Indonesia by creating more workplaces for professional cigar makers who were left without a job due to failing economy and strong competition from Cuba and the Dominican Republic. It is planned to be a Fairtrade product and a significant share of the profit would go back to the people that produced the cigars. Most Fairtrade products fail to address the high-end market segment. I wanted to show that a Fairtrade product doesn’t need to look “cheap”. You can buy exclusive and high-quality goods and still be able to help people in developing countries.

The logo was inspired by Indonesian temples. Borobudur temple has cone shaped monuments, while Pura Ulun Danu Bratan temple has a pyramid shape. Both temples consist of multiple layers, each layer has it own simple pattern. Layers are also a prominent feature of cigars. The logo resembles the top view of Borobudur temple’s monuments but also looks like a cut cigar.

JEMBER CIGARS印尼雪茄包装设计 [25P] (1).jpg

任抹雪茄包装

全国肾脏基金会的项目

印度尼西亚是世界上最大的烟草生产商的质量。不幸的是，印度尼西亚不比市场领导者-古巴和多米尼加共和国的雪茄闻名。自由下落的经济自1997秋已对烟草市任抹5000000居民和220000000印度尼西亚市民的生活十分困难，世界第四人口最多的国家。

本产品的开发是为了创造专业的雪茄制造商没有由于衰退的经济，从古巴和多米尼加共和国的强烈竞争一份工作场所支持印度尼西亚的人。这是计划是一个公平贸易产品的利润份额将回到生产雪茄的人。最公平贸易产品未能解决的高端市场。我想表明一个公平贸易的产品不需要看起来“便宜”。你可以购买专用的商品和优质仍然能够帮助发展中国家的人们。
标志的灵感来自印尼的寺庙。婆罗浮屠寺有锥形纪念碑，而水神庙寺有一个金字塔形状。庙宇包括多个层，每一层都有它自己的简单模式。层也雪茄的一个突出特点。标志像婆罗浮屠寺庙的纪念碑俯视也看起来像一把雪茄。

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印尼雪茄包装设计 JEMBER CIGARS

浏览 7050 次 / [ 平面设计 ] JEMBER CIGARS印尼雪茄包装设计 [25P] 发布时间 2014-03-02 19:12

浏览 7050 次 / [ 平面设计 ] JEMBER CIGARS印尼雪茄包装设计 [25P]
发布时间 2014-03-02 19:12