清菲菲燕窝是一款具备女性滋补价值的日常饮品，主要面向年轻女性群体。 喜鹊考虑到燕窝羹的属性，选取燕子作为视觉主体，天然的元素加强了高端农产品的感受，“杏林春燕”作为传统元素组合，在中国寓意富贵吉祥，美好的祝愿十分适宜清菲菲燕窝羹礼品和养护的双重价值。 在清菲菲外盒的抽拉位置，喜鹊加入slogan“用爱养成更好的自己”，让女性群体更感知到产品的关爱属性，抽拉的盒型结构也让消费者在使用和保存上更为便捷。 Qingfeifei Locking Fresh Bird’s Nest Soup is an instant soup with nutritious ingredients that targets young women. Pica Lab combines traditional Chinese elements and design art, trying to create a brand-new packaging style for edible-nest products. By gilding the woodcut illustration of the swallow, the packaging introduces customers the rare and nutritious characters of this freeze dried product. Bird’s nest is a valuable ingredient. The concise figures of the swallow give customer an impression of natural and upscale. Pica Lab adds a drip in the typeface design, indicating the thickness of the soup. Pica Lab also chooses an artful and romantic tone as another hit for target young girls - the International Klein Blue. The Blue is impressive for its brightness and limpidity, which infers comfort and health that the food brings about. Pica Lab prints the slogan “用爱养成更好的自己(bettering you with our love)” on the opening side of the packaging, making an emotional linkage between the brand and its customers. Pica Lab also chooses a drawer structure for customers convenience. Swallows are welcome in China from everlasting. The “spring swallow and the apricot blossom “ is a traditional pattern, implying wealthy, lucky and happy blessings. With the good wish illustration on the packaging, this product shares an extra gift value as well as its nourishing benefit. 
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