GOOD tea 好茶包装设计欣赏 [6P]

GOOD tea
Tea packaging concept
[Brief] Design a range of tea packaging

The target market is the health-conscious, predominantly female consumer, aged 25+, who usually drinks tea and fruit or herbal infusions.  It should also appeal to potential new consumers who are looking for a healthy alternative to coffee and other hot beverages.  This product should help the consumer feel good about making an effort to maintain a healthy lifestyle and should also appeal to individuals who prioritise spending to ensure personal fitness and well-being.

[Solution] The tea that's GOOD for every body

The simple bold title is the first device for attracting the interest of potential consumers.  A plain name for the tea works for the intended namestyle, incorporating a steaming cup of tea as a substitute for the letter D.  The end of the strapline uses "every body" as opposed to "everybody" - this aims to emphasise benefits for the body.  Tea leaves are scattered generously over either end of the box to act as an indicator of the product.

The box comprises glue-free assembly, constructed from a simple diamond-shaped diecut with folds and a closing latch to secure into a triangular prism.  Two diecuts fit snugly onto one A3 piece of recycled manilla card to minimise paper wastage.  Only graphic elements are printed onto the textured packaging card to use less ink (only two colours on each variety of the range, as well as key black).

The design is intended to have a natural, earthy appeal as well as satisfying various environmental concerns.

GOOD tea 好茶包装设计欣赏 [6P].png

好茶
茶包装的概念
[简介]范围内的茶叶包装设计
目标市场是健康的，主要是女性消费者，年龄在25岁以上，他们通常喝的茶、水果或花草茶。它也应该向谁正在寻找咖啡和其他热的饮料的健康替代潜力的新消费者。本产品可以帮助消费者觉得努力保持健康的生活方式很好，也应该向那些优先支出以确保个人健康和福祉。
【解】茶，是每个身体好
简单的大胆的标题是吸引潜在消费者的利益第一装置。对于茶平淡的名字为预期的namestyle，将一杯热气腾腾的茶作为一种替代字母d结束的：使用“每个人”而不是“大家”，旨在强调对身体的好处。茶叶是分散在两端的慷慨

(无法查看图片？提醒修复 )

设计欣赏好茶包装 GOOD tea

浏览 6438 次 / [ 平面设计 ] GOOD tea 好茶包装设计欣赏 [6P] 发布时间 2013-09-24 08:46

浏览 6438 次 / [ 平面设计 ] GOOD tea 好茶包装设计欣赏 [6P]
发布时间 2013-09-24 08:46