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![VELETEX黑山公司身份与视觉表现-Arbuzov [15P].jpg](static/image/common/none.gif)
Veletex Identity Veletex AD is one of contemporary Montenegrin companies placing great value in their identity and visual representation, which is refreshing sign of increased cultural awareness within Montenegrin business world. fleka was there to aid them in revisions about their old company sign and craft a whole new identity that introduces facelift of the whole Veletex corporation. Veletex is a company whose activities span over several fields (from distributing goods of various kinds to landscape design) although public was almost exclusively familiar only with one of Veletex’s sub-brands, Garden center Kalia. It was a challenge forming an identity for such a heterogenous business. There are just so many things you have to take into account when designing overall identity in order for it to perfectly fit each and every situation. The idea behind branding The idea for the sign was born around letterform V, which stands both as an initial for a company and a sign for Victory (Victoria was personified goddess of victory within ancient Roman mythology). Such concept was natural to work with and allowed us to expand idea further, in graphical sense. The sign itself is a graphical double entendre of sort: letterform V is shaped as a gothic-styled shield, which reinforces the idea of victory and success as well as suprematism over competition. Structure and colour of sign corresponds with the idea of ‘blue ribbon’, a reward for one’s achievement for excelling in quality. Whole sign has been given a modern twist, employing soft, round edges and delicate gradients of the teal shades. Such approach reflects implementing latest achievements and trends of print and electronic media within a project of such nature. Once the sign was created, we developed it trough the Brand book. Trough two chapters (Logo and its Applications) we covered visuals of each business scenario ranging from official correspondence to uniforms and company inventory.
veletex身份 veletex广告是一个当代的黑山公司非常重视他们的身份和视觉表现，是提高文化意识在黑山共和国的商业世界耳目一新的标志。fleka是要帮助他们在修订他们的老公司的标志和工艺的一个全新的身份，介绍了整个veletex公司整容。 veletex是一个公司的活动跨越多个领域（从分布的各种货物的景观设计）虽然公众几乎只只熟悉一个veletex的子品牌，中心花园氧化钾。这是一个挑战，形成这样一个异构的业务标识。有太多的事情你必须要考虑到设计时，它完全适合每个情况为整体的身份。 品牌背后的想法 为标志的想法是出世在字体V，这是作为一个初始的一个公司和胜利的标志（维多利亚是人格化的胜利女神在古罗马神话中的）。这样的概念是很自然的工作，让我们进一步拓展思路，在图形化的意义。符号本身是一个图形化的双关语的分类：字体的V形如哥特式风格的盾牌，它巩固了胜利和成功的理念以及至上主义的过度竞争。结构和颜色标志的对应的想法“蓝带”，一个人的成就为优异的质量奖励。 整个标志了现代的扭曲，采用软，圆边和蒂尔色调微妙的梯度。这种方法反映了这种性质的项目在实施印刷和电子媒体的最新成果和发展趋势。一旦签收了，我们开发了它槽品牌图书。槽的两章（标志及其应用）我们覆盖的视觉效果各业务场景从官方文件的制服和公司库存。 |
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