澳大利亚电信集团品牌元素 [16P]

Telstra Rebrand

We’ve helped Telstra evolve its brand identity as part of the biggest change to the company since its transition from Telecom in 1993.  After so many years of blue and orange, Telstra wanted a new identity that captured the diversity of its products, services and customers and created a stronger and more emotional connection with its customers.

And we chose colour to reflect the energy, diversity and emotion that customers experience when all the different parts of their lives are better connected.   The result is an identity that incorporates the full spectrum of colours, tones and emotions, so now Telstra can communicate with greater meaning and with the flexibility to talk to different customers at different times, in a manner that’s not only relevant but also engaging.

Work completed with the team at Interbrand Sydney (for more information please visit standapart.com.au)

我们已经帮助电信发展其品牌形象是自其从电信1993过渡到公司最大的变化的一部分。经过这么多年的蓝色和橙色  ，
Telstra公司想要一个新的身份，捕获产品的多样性，服务和客户创造一个更强大和更与客户联系的情感纽带。
我们选择的颜色来反映能源，多样性和情感的顾客体验当他们生活的各个不同的部分是更好的连接。  结果是一种身份，包括颜色的全谱，音调和情绪，
所以现在澳洲电信能够以更大的意义和与柔性交流在不同时期的不同的客户交谈，在一个方式，不仅是有关而且接合。
完成在Interbrand悉尼队工作

(无法查看图片？提醒修复 )

澳大利亚电信集团元素品牌

浏览 6713 次 / [ 平面设计 ] 澳大利亚电信集团品牌元素 [16P] 发布时间 2014-03-30 23:27

浏览 6713 次 / [ 平面设计 ] 澳大利亚电信集团品牌元素 [16P]
发布时间 2014-03-30 23:27