2019年4月15日,国际顶级设计奖项意大利A' Design公布结果,片刻《魅力长沙系列手表》斩获A' Design设计奖,颁奖典礼于6月在意大利米兰科莫湖畔盛大举行。 设计公司:片刻创意(长沙/深圳) 创意总监 :曾岭 设计师:李郁鑫 获得奖项:2019年度意大利A' Design设计奖 片刻《魅力长沙系列手表》包装取景于长沙的六个地标性建筑。采用湘绣的表现手法,旨在展现长沙魅力推广地方文化,精致的线条展示着传统工艺的雅致,将传统文化的美感赋予到现代物件中。包装采用女性粉底盒的形式,增加包装的功能性,使它可以被二次利用,同时我们在银线版的基础上设计了彩线时尚版,扩大消费人群的年龄范围。 The packaging of " Charming Changsha Series Watch " selected six landmark buildings in Changsha. And the use of Hunan embroidery technique of expression, aimed at displaying the charm of Changsha to promote local culture, exquisite lines show the elegance and meticulousness of traditional crafts, the aesthetic sense of traditional culture to modern objects. The packaging uses the form of Cosmetic Air Cushion Box, which increases the functionality of packaging, making it available for two times. At the same time, we design a color line fashion version on the basis of the silver line version and expand the age range of the consumer group. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |