作品 ] 亚龙湾--海星生活广场品牌形象设计
发布时间 2019-08-13 11:18

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客户：三亚亚龙湾---海星生活广场

项目名称：海星生活广场品牌全案

品牌设计：時与間团队

空间设计：马浩博团队软装设计：夏妤团队

Client: Sanya Yalong Bay---Starfish Life Plaza

Project Name: Haixing Life Plaza Brand Case

Brand Design: Chengdu TSDidea Brand Design Co., Ltd.

Interior Design: Ma Haobo team

Soft Decoration: Xia Yu team

品牌背景：海星生活广场简称星广场，位于家庭旅游度假胜地--三亚亚龙湾，是一个集海鲜餐厅、棋牌、KTV、SPA四大业态于一体的休闲娱乐品牌，我们以最“星”三亚度假生活为主旨，倡导“星级服务”，开启“星”度假为创作理念展开设计。

Brand history:Starfish Life Plaza is located in the family tourism resort -- Sanya Yalong Bay. It is a leisure and entertainment brand integrating seafood restaurant, chess, KTV and SPA. We advocate the "Star" in the most "Star" Sanya holiday life. "Class service", open the "Star" vacation to develop the concept of creation.

品牌形象核心

Brand image core design

我们将星广场四大业态分别取名为“星餐厅、星棋牌、星KTV、星SPA", 四位星成员组合为星家族，简化设计符号“星+”。以“星+”作为品牌核心元素，设计品牌印记。

We have named the four major formats of Star Plaza as “Star Restaurant, Star Chess, Star KTV, Star SPA”, and the four star members are combined into a star family, simplifying the design symbol “Star +”. Design the brand imprint with the word "star" as the core element of the brand.

我们选取海边最常见的“海星”作为星家族设计载体，将其人格化，设计出与四个业态对应的呆萌可爱的IP角色，让星家族更有人格魅力，更有烟火味，让家庭出游的旅客们宾至如归，同时强化品牌核心诉求。

We choose the most common "starfish" on the seashore as the carrier of the star family design, personalize it, and design a cute and cute IP role corresponding to the four formats, so that the star family is more charismatic, more flaming, and let the family travel. The travellers feel at home and strengthen the core appeal of the brand.

星餐厅-----星厨神

Star Restaurant-----Star Chef

星KTV----星歌王

Star Restaurant-----Star SONGKING

星棋牌----星雀神

Star Chess----Star God

星SPA----星女神

Star SPA----Star Goddess

海星生活广场就是顾客度假游玩的“星家”，承“星级度假”的理念，致力为顾客打造一个“星级理想家”。“星级理想家”是我们提出的品牌DNA，也是指引品牌形象的设计灵魂。

Starfish Life Plaza is the “star home” for customers to enjoy the holiday. It is committed to creating a “star ideal home” for customers with the concept of “star vacation”. “Star Ideal Home” is the brand DNA we propose and the design spirit that guides the brand image.